ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles by Deepthi Krishna ThotaSubscribe to Deepthi Krishna Thota

Pushpa: The Rise: Circulation of Marginal Hypermasculinity

Telugu cinema's presence in India has become ubiquitous with dubbing and remaking of Telugu films in all regional language film industries. It has been established that, in India, youth use film and its stars as aspirations of ideal practice and performance of masculinity and femininity. The recent Telugu film Pushpa: The Rise featuring one of the Tollywood superstars, Allu Arjun, has been the most popular film since the end of the last year. With the rising popularity of the film's male lead, this paper examines the particularities of Tollywood masculinity in the figure of Pushpa. The paper attempts to unravel the marginal masculinities of Pushpa to fight marginalisation. Moreover, the paper also tries to understand whether his struggles establish an alternative to hegemonic masculinity. The paper also charts the representation of femininity in relation to masculinity.
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