ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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Articles by Joyojeet PalSubscribe to Joyojeet Pal

Twitter in the 2019 Indian General Elections: Trends of Use Across States and Parties

Vol. 54, Issue No. 51, 28 Dec, 2019
Twitter was used widely by various parties, especially political leaders, during the 2019 general election campaign. In this article, a database of 6.9 million tweets is analysed to examine key trends across the parties’ use of social media during election time.

Legitimacy, Support and Endorsement: Narendra Modi’s Social Media Engagement with Celebrities

Vol. 54, Issue No. 7, 16 Feb, 2019
The temporal spread of celebrity engagement with Modi, and perhaps politics in general, underlines the challenges of public brand performance in contemporary India.

Is Tweeting in Indian Languages Helping Politicians Widen Their Reach?

Vol. 53, Issue No. 25, 23 Jun, 2018
Indian politicians are increasingly tweeting in Hindi and other regional languages. The article finds that Hindi language tweets are more likely to be retweeted and favourited than tweets in English. Politicians in power use multilingual tweeting to offer positive messages such as greetings, whereas politicians in opposition use language strategically to use campaign-style wordplay to attack their opponents.

Twitter and the Rebranding of Narendra Modi

Vol. 51, Issue No. 8, 20 Feb, 2016
Joyojeet Pal, Priyank Chandra, V G Vinod Vydiswaran

Through a qualitative study of the historical patterns of retweeting and favouriting of Prime Minister Narendra Modi's messages, followbacks to other Twitter accounts, and evolving themes of messages pre- and post-election, this essay examines trends in his political discourse that have corresponded to four distinct periods. Thoughtful construction of messages on Twitter has helped Modi build a powerful online brand, allowing him to transcend a problematic past and emerge as a techno-savvy global leader who speaks directly to his electorate.

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