ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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In the Name of Tradition

The recent attack on a birthday party in a homestay near Mangalore by members of the Hindu Jagarane Vedike and the earlier attack on women in a pub in the same city are both indicative of a battle over the meaning of tradition at a time of sociocultural change. At such times it is the women who are expected and forced to maintain tradition. How do educated and economically independent women deal with the ramifi cations of the consumer culture that offers them a range of goods which are associated with their emancipation, happiness and empowerment?

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