In the 2019 Indian general election, Prime Minister Narendra Modi countered corruption charges made by the Indian National Congress's (INC) Rahul Gandhi through the Chowkidar campaign. The author analyses how Modi and the Bharatiya Janata Party (BJP) were successfully able to employ the Chowkidar slogan on social media and integrate it with their offline campaign. The Chowkidar campaign and use of social media, the author argues, are a part of Modi’s populist playbook, noting the similarities the most recent campaign has with the BJP’s Chaiwala campaign in the 2014 general election.