The erstwhile state of Jammu and Kashmir, now the union territory of J&K, attained 100% open defecation free status in September 2018, well before the Swachh Bharat Mission (Grameen) deadline of 2 October 2019. However, the movement of women in flocks to fields as it gets dark portrays quite a different picture. Do the so-called individual household latrines exist only on paper, while being incomplete and non-functional in reality? Are these not being used due to cultural barriers and socialisation? What policy steps are needed to effect change in rural sanitation behaviour? To answer these questions and suggest a way forward, a micro-study was carried out in Bishnah block of Jammu district.