ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

Articles by Triptendu Prakash GhoshSubscribe to Triptendu Prakash Ghosh

Not Our Cup of Tea Anymore?

Owing to both internal (skewed production and export basket) and external (rising imports, growing competition) challenges, India’s share in global tea exports is gradually declining. In this context, brand building and stricter compliance with global norms by the Indian players are necessary.

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