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Energy: A Greater Common Good
The specific objectives of the present study were to identify the key factors infl uencing the adoption of energy-effi cient measures; identify and analyse the reasons for the non-adoption of energy audit recommendations; and study the interlinkages between behavioural elements infl uencing the adoption of energy effi ciency measures.
Lucas Davis, distinguished professor in business and technology, Haas School of Business, University of California, told me during a coffee chat at Berkeley, that
Man, I am fed up with these journal articles with full of statistics and “p” values. If you can write your thesis as a novel, describing your rich experiences in different episodes, I would really appreciate that.