ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

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ONDC: Enabler or Disruptor?


The Open Network for Digital Commerce (ONDC) initiative is part of the union government’s broader digital trans­formation agenda aimed at boosting e-commerce and promoting digital inclusivity. It aims to create an open digital commerce ecosystem that connects merchants, consumers, and other entities through a common network. The primary objective of the ONDC is to enable small- and medium-sized businesses (SMBs) to participate in digital commerce more effectively.

A lot has been talked in media about its impact on the incumbents and the e-commerce ecosystem. A lot of apprehensions, uncertainty, and information asymmetry add complexities to ONDC’s grapevine. However, the ONDC can be seen as being both an enabler and a disruptor, depending on the perspective and context.

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Updated On : 3rd Jul, 2023
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