ISSN (Print) - 0012-9976 | ISSN (Online) - 2349-8846

2019 Lok Sabha electionsSubscribe to 2019 Lok Sabha elections

Twitter in the 2019 Indian General Elections: Trends of Use Across States and Parties

Twitter was used widely by various parties, especially political leaders, during the 2019 general election campaign. In this article, a database of 6.9 million tweets is analysed to examine key trends across the parties’ use of social media during election time.

Digital Politics in India’s 2019 General Elections

India’s 2019 general election was the first national election contested within a truly digital consumption society, wherein approximately half the voting population had access to digital pathways, and another one-third had access to social media. This article argues that what happens on digital platforms is no longer an externality or an adjunct to offline politics—it is constitutive of it and inseparable from larger political mobilisation.

The BJP's Election Strategy Obscures the Local in Favour of the National

The Bharatiya Janata Party's political strategies since the 2014 Lok Sabha elections have been focussed on maximising electoral gain with vacuous rhetoric.

A Big Pay-off for BJP’s Aggressive Campaign in Jharkhand

The success of the Bharatiya Janata Party in Jharkhand in the 2019 Lok Sabha elections was enabled by the popularity of Narendra Modi as the prime ministerial candidate, people’s perception of the BJP being the saviour of the nation, and a sense of satisfaction with the performance of its government at the centre. However, most of these factors will not be able to mobilise the voters in favour of the party in the forthcoming assembly elections.

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