Since 2015, 9 September has been officially observed as Himalay Diwas or Himalaya Day in Uttarakhand. Some important considerations emerge from this. First, what is the potential of Himalay Diwas in highlighting the environmental issues faced by the region? Second, when research has shown that the past environmental movements (in the state) have actually been misrepresented and have created environmental injustices for the local populations (Bandyopadhyay 1999; Rangan 2000), to what extent does Himalay Diwas address these local voices? Finally, does the day receive attention from and appeal to the masses? The article intends to explore the conception of the Himalayas and the environment evident in the case of the Himalay Diwas celebrations. [1]