The choice of personal names of Pakistani Muslims is discussed along three parameters--beliefs about names, naming practices, and the influence of Islam on both--while the religious orientation of society is manifested by the people's desire to choose names from Arabic and Persian. These names do not necessarily conform to strict Islamic norms. Such names, as well as names based on natural objects and phenomena, still remain in vogue, especially in the rural areas. The most widely held belief is that names have an effect upon personality or that they can be inauspicious.